2020 was a year of disruption, reassessment, reflection and introspection. As a brand, we took a big step back, shut down our web store and worked on ourselves. The vibe of the world since 2020 has been a mixture of good and bad, a mixture of progress and regression. While the pandemic has pushed as many people out of their comfort zones, it has also helped people to forge new paths and take new risks.
We’ve observed the rising number of creators, entrepreneurs, makers, side hustlers and bold new ideas come to life. This is more than a trend, it’s a shift in culture and the ways people earn a living. The attributes of who we are, and the people we want to help raise up, are the Culture of Rogue.
We are relaunching the brand because we feel energized and optimistic that the Culture of Rogue is growing, and here to stay.
Join us. Go Rogue.
P.S. As part of our relaunch, a portion of all sales from www.rogue-eyewear.com will be donated directly to an assortment of charities and causes. We will be unveiling more about our philanthropic goals in the coming weeks.